Books
Three books. One method underneath them.
Each one takes a single part of the Magna Influence Method and puts it in your hands: how value is built before price is discussed, how a manager makes results consistent, and how influence works when nobody is being manipulated. Written to be used on Monday, not admired on a shelf.
Effective Value Selling
Proven strategies to differentiate from competitors, overcome objections, close more deals, and maximise profits through value-based selling.
Most sellers try to add value to their solution. This book teaches the move that actually works — adding value to the need first, because a need worth little can only ever justify a solution worth little. It is the questioning sequence, the objection framework and the value conversation, written out step by step.
Your team is discounting to win, your margin is going backwards, or your best salespeople know the product cold and still lose on price.
Want your whole team working this way? It is the three-day Commercial Excellence programme.
Fabulous Management Simplified
A practical guide to increasing profits consistently while improving everybody's experience.
The word doing the work in that subtitle is consistently. Most managers can produce a good quarter; far fewer can produce twelve in a row. This is the book about the difference — the standards, the conversations and the habits that make performance repeatable rather than heroic.
Your results swing month to month, coaching is inconsistent across your managers, or you have promoted strong performers into leadership and watched them struggle.
The same argument, delivered to a room: the leadership keynote.
Magna Influência em Vendas
Conseguindo mais resultados com menos esforço — as estratégias e técnicas éticas mais eficazes para agregar valor real e superar objeções facilmente.
This one is written in Portuguese and is the fullest account of the ethical-influence argument in any of the three: influence as the power to make a positive difference, and the line that separates it from manipulation — drawn precisely, with the techniques on both sides of it named.
Você lidera ou vende em português e quer influenciar com integridade — conseguindo mais resultados sem pressionar, manipular ou dar descontos.
Para trabalhar comigo diretamente: o programa de coaching VIP.
Bulk Copies
Books for the whole room. Ask before you order.
Many clients give a copy to every participant. If you are booking a keynote or a programme, say so early — bulk copies are simpler and cheaper arranged alongside the engagement than bought separately, and signed copies need lead time.
Bulk orders and signed copies: [email protected]
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