Live Coaching for Small & Mid-Size Sales Teams
Sales Performance Coaching
Win More. Discount Less.
Ongoing, live, practical coaching that helps your team sell more, protect margins, communicate value with confidence, and stop losing profitable business on price — one month at a time.
Selling your own services instead of leading a team? See the VIP Coaching Program
Nine Months
Same Client
Served
Trained
Why It Matters
Your sales team should not have to compete on price to win.
There is a client story I tell in almost every value selling session. Four years of visits to the same bakery-ingredients buyer. Four years of the same answer: lower the price.
Then one visit where the question changed — from “how much can we take off?” to “why is a discount so important to you right now?” The real reason came out. The account closed in that one visit.
Same product. Same price. A different conversation.
When sellers struggle to communicate value, customers default to comparing features, proposals, and price. Sales Performance Coaching helps your team change the conversation — and keeps practicing it until it becomes the way they sell.
Increase Sales Volume
Create stronger reasons for customers to move forward.
Protect Profit Margins
Defend value instead of defaulting to unnecessary discounts.
Reduce Price Competition
Shift the conversation from “How much?” to “What is this worth?”
Improve Differentiation
Connect your offer to outcomes customers actually care about.
Develop Sales Confidence
Give your team practical language, tools, and coaching.
Create Consistency
Turn isolated training into ongoing behavior reinforcement.
How It Works
Live coaching. Real opportunities. Continuous improvement.
Short, focused, interactive sessions designed around practical application — not passive content consumption.
Learn
Master proven Effective Value Selling™ concepts, tools, and techniques.
Apply
Connect the methodology to real customers, opportunities, and sales situations.
Coach
Use live interaction, questions, and feedback to strengthen judgment and execution.
Reinforce
Build better selling behaviors until value selling becomes part of how the team operates.
What is Effective Value Selling™? It is Fabio’s practical approach to helping customers see the business value of what you sell — the problem it solves, what that problem is costing them, and what changes when it is solved — before price becomes the only topic on the table.
Simple Monthly Plans
Choose the coaching intensity that matches your growth goals.
Flexible live coaching for small and mid-sized commercial teams.
A focused monthly touchpoint to build the foundation.
per person / month
5-person minimum: $285/month
- Live virtual interactive coaching
- Effective Value Selling™ methodology
- Practical sales techniques
- Real-world commercial application
- Team Q&A and coaching
More repetition, more practice, faster skill development.
per person / month
5-person minimum: $485/month
Save 15%- Everything in Essential
- Twice the monthly coaching time
- More opportunity for application
- Deeper reinforcement of concepts
- Faster team capability building
The strongest balance of reinforcement, application, and value.
per person / month
5-person minimum: $935/month
Save 18%- Everything in Accelerate
- Weekly-level coaching capacity
- Consistent behavior reinforcement
- More live deal discussion
- Designed for sustained performance
Maximum coaching access for teams serious about transformation.
per person / month
5-person minimum: $1,485/month
Save 35%- Everything in Performance
- High-frequency coaching access
- Extensive real-deal application
- Rapid skill reinforcement
- Built for sales transformation
Every session is live, interactive, and application-driven. Your team learns how to increase revenue, protect profit margins, communicate value more effectively, and stop losing profitable business because of price. Not sure which plan fits? That is exactly what the call is for.
Savings compare the cost per coaching hour with the Essential plan. Add as many team members as you need at the same per-person rate.
Coaching for You, Not Your Team
VIP Coaching Program
For professionals who sell their own expertise.
When you are the one who brings in the business — your clients, your referrals, your next deal — a five-person team plan is not built for you. The VIP Coaching Program is.
It runs inside the Magna Influence Club, Fabio’s live coaching community for individual professionals who want to sell their services with confidence and total integrity.
Your expertise is the product. Learn to sell it without discounting it.
Built for
Opens magnainfluence.com, home of the Magna Influence Club.
Why Coaching, Not Just Training
Knowledge itself is not power. Knowledge put into action is power.
— Fabio Marques
The Business Outcome
Better sales conversations create better commercial results.
The goal is not simply to complete training. The goal is to strengthen the way your team thinks, communicates, sells, and protects value.
More Revenue
Create stronger value cases that move opportunities forward.
Better Margins
Reduce avoidable discounting and defend price with confidence.
Stronger Sellers
Develop practical skills through continuous coaching.
Greater Differentiation
Compete on business impact instead of product features alone.
Nine months of live value selling workshops and coaching sessions. Net profit nearly doubled.
Leaders, sales, and service teams trained together with the Magna Influence Method. Revenue grew more than tenfold.
In Their Words
What business leaders say after working with Fabio.
Another successful event! To help our businesses in these unconventional times, the NMB Chamber reached out to Fabio Marques, CEO, Fabio Marques Company to see if he could help us develop a program to assist our businesses and professionals during this extraordinary climate. Our goal was to give our audience tools to propel their businesses forward when they cannot meet in person. Fabio is known for leading the International Excellence Society, training Fortune 500 companies, and has turned several large businesses around. Fabio created the "Sales Excellence in a Virtual World" program. He delivered outstanding content and brilliant tips on how to navigate and excel in the virtual business landscape. Attendees learned proven techniques to develop relationships and increase sales when meeting face-to-face is not an option. Huge thanks to all who came out to participate and thanks to Fabio for so generously sharing your time, talent, wisdom, and insights on virtual sales excellence with all of us.
It really put things into perspective and gave me an outline of how to approach sales and how to talk to people more effectively.
Fabio is one of the most compelling speakers I've ever seen. His PRIMO content on decision-making, on influence, on alignment with stakeholders, on regulating ourselves, is second to none. I would recommend him without hesitation.
I had the great pleasure of listening to Fabio's lecture at e-Core and it was very impressive. Assertive professional, storyteller, with an impressive and inspiring life story. Very didactic and charismatic, he impacted us very positively. Thanks! :)
Your Coach
Fabio Marques
Creator of the Magna Influence Method — one integrated system where Leadership Excellence, Sales Excellence, and Service Excellence work together, so a business grows through genuine trust instead of pressure or price cuts. Effective Value Selling™ is the sales dimension of that Method, and it is what your team practices in every session.
Before founding his company, Fabio built his career in technical services and sales inside Siemens, IBM, and Alcon Surgical. Four thousand paid presentations. More than three hundred organizations. More than twenty countries.
Training starts the change. Coaching makes it stick.
Frequently Asked Questions
A flexible way to build sales capability continuously.
Is the program delivered live?
Yes. Sales Performance Coaching is built around live virtual interactive coaching.
What is the minimum enrollment?
Each company enrolls a minimum of five participants. Additional participants can be added at the same per-person monthly rate for the selected plan.
Is there a long-term contract? Can we change plans?
No long-term contract. Plans run month to month, and you can upgrade or downgrade from one month to the next — total freedom. Of course, the stronger the commitment, the better the results: skills grow with repetition.
Who is this program designed for?
Small and mid-sized companies that want to strengthen salespeople, account managers, business developers, and other customer-facing commercial professionals.
What makes this different from a traditional sales course?
The emphasis is ongoing reinforcement and application. Your team develops capability through repeated learning, coaching, practice, and feedback.
Can the coaching address our real sales opportunities?
Yes. Real-world application is central to the model, helping participants connect the methodology to actual commercial situations and opportunities.
Is there an option for individual professionals, not teams?
Yes. Financial advisors, realtors, loan officers, experts who sell their professional services, business leaders, and solopreneurs can join the VIP Coaching Program inside the Magna Influence Club at magnainfluence.com.
How do we get started?
Schedule a call. We will talk about your team, your sales goals, and your schedule, and confirm which plan fits and when your coaching can begin.
Win more. Discount less.
Schedule a call for details and availability. We will look at your team, your goals, and the coaching plan that fits.
Schedule a CallOr write to [email protected]