Increase Sales Volume
Create stronger reasons for customers to move forward.
Live Interactive Sales Coaching
Turn Value Selling Into a Team Habit.
The Effective Value Selling Accelerator™ gives commercial teams ongoing, live, practical coaching to help them sell more, protect margins, communicate value with confidence, and stop losing profitable business on price.
100% Live & Virtual
Interactive & Practical
Minimum 5 Participants
Why It Matters
Your sales team should not have to compete on price to win.
When sellers struggle to communicate value, customers default to comparing features, proposals, and price. The Accelerator helps your team change the conversation.
Protect Profit Margins
Defend value instead of defaulting to unnecessary discounts.
Reduce Price Competition
Shift the conversation from “How much?” to “What is this worth?”
Improve Differentiation
Connect your offer to outcomes customers actually care about.
Develop Sales Confidence
Give your team practical language, tools, and coaching.
Create Consistency
Turn isolated training into ongoing behavior reinforcement.
How It Works
Live coaching. Real opportunities. Continuous improvement.
Short, focused, interactive sessions designed around practical application—not passive content consumption.
Step 01
Learn
Master proven Effective Value Selling™ concepts, tools, and techniques.
Step 02
Apply
Connect the methodology to real customers, opportunities, and sales situations.
Step 03
Coach
Use live interaction, questions, and feedback to strengthen judgment and execution.
Step 04
Reinforce
Build better selling behaviors until value selling becomes part of how the team operates.
Simple Monthly Plans
Choose the coaching intensity that matches your growth goals.
Flexible live coaching for small and mid-sized commercial teams.
Essential
A focused monthly touchpoint to build the foundation.
$57
per person / month
1 Hour of Live Coaching / Month
5-person minimum: $285/month
- Live virtual interactive coaching
- Effective Value Selling™ methodology
- Practical sales techniques
- Real-world commercial application
- Team Q&A and coaching
Accelerate
More repetition, more practice, faster skill development.
$97
per person / month
2 Hours of Live Coaching / Month
5-person minimum: $485/month
SAVE 15%
- Everything in Essential
- Twice the monthly coaching time
- More opportunity for application
- Deeper reinforcement of concepts
- Faster team capability building
MOST POPULAR
Performance
The strongest balance of reinforcement, application, and value.
$187
per person / month
4 Hours of Live Coaching / Month
5-person minimum: $935/month
SAVE 18%
- Everything in Accelerate
- Weekly-level coaching capacity
- Consistent behavior reinforcement
- More live deal discussion
- Designed for sustained performance
Elite
Maximum coaching access for teams serious about transformation.
$297
per person / month
8 Hours of Live Coaching / Month
5-person minimum: $1,485/month
SAVE 34.9%
- Everything in Performance
- High-frequency coaching access
- Extensive real-deal application
- Rapid skill reinforcement
- Built for sales transformation
Every session is live, interactive, and application-driven.
Your team learns how to increase revenue, protect profit margins, communicate value more effectively,
and stop losing profitable business because of price.
The Business Outcome
Better sales conversations create better commercial results.
The goal is not simply to complete training. The goal is to strengthen the way your team thinks, communicates, sells, and protects value.
More Revenue
Create stronger value cases that move opportunities forward.
Better Margins
Reduce avoidable discounting and defend price with confidence.
Stronger Sellers
Develop practical skills through continuous coaching.
Greater Differentiation
Compete on business impact instead of product features alone.
Frequently Asked Questions
A flexible way to build sales capability continuously.
Is the program delivered live?
Yes. The Effective Value Selling Accelerator™ is built around live virtual interactive coaching.
What is the minimum enrollment?
Each company enrolls a minimum of five participants. Additional participants can be added at the same per-person monthly rate for the selected plan.
Who is this program designed for?
Small and mid-sized companies that want to strengthen salespeople, account managers, business developers, and other customer-facing commercial professionals.
What makes this different from a traditional sales course?
The emphasis is ongoing reinforcement and application. Your team develops capability through repeated learning, coaching, practice, and feedback.
Can the coaching address our real sales opportunities?
Yes. Real-world application is central to the model, helping participants connect the methodology to actual commercial situations and opportunities.
MAGNA INFLUENCE™
Stop training salespeople. Start building sales performance.
Give your team the ongoing coaching they need to sell value with confidence, protect margins, and win more profitable business.
Choose Your Coaching Plan