A Keynote from the Magna Influence Method
PRIMO® Adaptability
Delivering Results When Plans Change.
An interactive keynote built for the moment the agenda breaks — the client who reverses course, the room that goes sideways, the day that stops matching the plan. Your audience leaves with a five-part way to stay composed and deliver results anyway.
The Moment Every Audience Recognizes
The plan was good. The room didn't cooperate.
I have stood in front of a room and watched the projector die five minutes before I was supposed to open. No countdown clock. No slides behind me. Every instinct said stop, apologize, wait for someone to fix it.
I grabbed a flip chart instead, and kept going. Not because I had a backup plan for that exact failure. Because I had a way of thinking that works no matter what breaks.
The room did not come to watch the equipment work. They came to watch the moment get handled.
That is the whole idea behind this keynote — and I built it long before that projector ever failed. I learned to adapt running a business through Brazil's inflation, bureaucracy, and constant change, years before I ever set foot on a stage in the United States. PRIMO is what I distilled from three decades of that — a way to walk into any changed situation ready, not rattled.
Why It Matters to the Business
What a plan with no adaptability actually costs.
A simple way to see the full picture — the problem, what it costs you, and what changes when it's solved.
A plan that assumes nothing changes
Teams walk into meetings, negotiations, and events with a script — and no real plan for what happens when the room, the client, or the day doesn't cooperate.
The scramble that costs trust
When plans change, most people freeze, over-apologize, or push through pretending nothing happened — and the room feels it. Deals stall. Confidence cracks. The moment that should have built trust erodes it instead.
Adaptability people can see
PRIMO gives your audience a five-part way to read the room and respond with confidence — so people walk away trusting not just the plan, but the person delivering it.
From the Stage
A backup plan protects you from one version of the future. Adaptability protects you from all of them.
The Transformation
What your audience can do by the end.
Use PRIMO — People, Relationships, Interests, Motives, and the Obstacles or Options in front of them — to walk into any changed situation ready, not rattled.
Read what's really driving the person across the table before reacting to what they just said.
Turn a disrupted plan into a chance to build trust instead of a reason to apologize.
Use the Seven-Second Rule to reset after a setback in seconds, not days.
Replace “hope the plan holds” with a repeatable way to adapt when it doesn't.
Walk out with a one-page PRIMO template they can put to use the next day.
The Program
Ninety minutes. Three acts. One live demonstration.
A script tells you what to say when things go as planned. A framework tells you what to do when they don't.
Built in Volatility
Fabio's own adaptability case: three decades running a business through Brazil's inflation, bureaucracy, and constant change — beginning long before his first US stage. Credibility earned, not claimed.
The PRIMO Framework
People, Relationships, Interests, Motives, and the Obstacles or Options in front of you — taught through real examples the audience can apply in their very next hard conversation.
Adapt in Real Time
The moment a plan breaks live, in front of the room — and PRIMO is used to handle it on the spot, so the audience watches the method work instead of just hearing about it.
The Seven-Second Rule Challenge
A closing tool done live with the full room: seven seconds to feel a setback fully, then pivot to action. Every attendee leaves having already practiced it once.
From the Room
What attendees said right after this keynote.
Recorded on site at MPI South Florida, moments after Fabio delivered PRIMO® Adaptability. Tap any video to hear it in their own words.
Fabio is one of the most compelling speakers I've ever seen. His PRIMO content on decision-making, on influence, on alignment with stakeholders, on regulating ourselves, is second to none. I would recommend him without hesitation.
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What I learned was that I need to slow down when it comes to problem solving instead of going straight into tackling it. I really appreciated his perspective — it will help me as I visit my clients and help them in a way where they feel better understood and supported.
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In a world where we're experiencing all kinds of things — professional or personal — the word “adaptability” is very important. He did a phenomenal job with his energy, making it engaging, and providing his own examples of how he's used the PRIMO strategies to overcome situations he's faced. That really put things into perspective for me.
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The biggest part I'm learning is adaptability. I don't have backup plans anymore — I have adaptability plans that incorporate PRIMO, and I'm going to start teaching my clients as well.
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It gave me an excellent and engaging perspective on how to analyze unexpected issues and challenges that come your way — and turn them into a positive outcome.
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It really put things into perspective and gave me an outline of how to approach sales and how to talk to people more effectively.
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I learned so much and I feel equipped to handle any crisis in the near future.
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What an amazing program — lots of tools to use to go out and face the day.
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Hello, I'm Flavia Mansour and I work with Wave Helicopters, and I'm so excited that today I had the opportunity to meet Fabio and take advantage of this amazing work that he's doing — and I can definitely use that in my day-to-day life. So thank you, MPI, for allowing this opportunity. Thank you.
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The event was great. It was a lot of information that was very useful. It teaches us to think in a different way about changing and being adaptable, and it gave us a great framework where we can follow and we can even practice during the event. It was amazing.
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The Signature Moment
The Seven-Second Rule
Every attendee does this live, in the room, before the keynote closes: seven seconds to feel a setback fully — the failed plan, the lost deal, the disrupted day — and then, on the seventh second, pivot to one concrete next action. No suppressing the reaction. No dwelling in it either.
Seven seconds to feel it. Then move.
It is short enough that a full room can do it together, and concrete enough that people still use it weeks later. Attendees leave the room having already practiced adapting once — not just heard a story about it.
Confidence isn't the absence of disruption. It's having a system you trust enough that disruption doesn't cost you the relationship or the result.
Built for High-Pressure Rooms
Why this fits association, event, and sales audiences specifically.
Built from real volatility, not theory.
Fabio's own adaptability case is three decades of entrepreneurship through Brazil's inflation, bureaucracy, and constant change — not a slide about “growth mindset.”
A framework, not a pep talk.
PRIMO gives people a specific five-part sequence to use in their very next hard conversation, not a feeling that fades by Monday morning.
Modeled live, not just taught.
When something in the room shifts mid-keynote, Fabio doesn't skip past it — he adapts in front of the audience, so they watch the method work in real time.
Format
How it runs at your event.
interactive keynote
scales to your room
or virtual
PRIMO template
Your Speaker
Fabio Marques
Creator of the Magna Influence Method — an integrated system that brings Leadership Excellence, Sales Excellence, and Service Excellence together so organizations grow through genuine trust rather than pressure or manipulation. After a career in technical services and sales inside Siemens, IBM, and Alcon Surgical, Fabio has spent thirty years helping people and organizations be heard, be trusted, and grow.
Four thousand paid presentations. More than twenty thousand hours on stage. More than three hundred organizations across twenty countries. His own adaptability case starts well before the stage — three decades navigating volatility as an entrepreneur, which is where PRIMO was actually built.
Fabio has trained and spoken for teams and associations including:
Common Questions
What event and program planners ask before booking.
Who is this keynote for?
Association and conference audiences, sales teams, and leadership groups — anyone whose work depends on staying composed when a meeting, negotiation, or event doesn't go as planned. It was built for and first delivered to meeting and event professionals at MPI South Florida.
What is PRIMO® Adaptability?
PRIMO is Fabio's five-part preparation framework — People, Relationships, Interests, Motives, and the Obstacles or Options in front of you. This keynote uses it to teach audiences how to walk into any changed situation ready, not rattled, instead of relying on a script that only works if nothing goes wrong.
How long is the keynote, and how many people can attend?
60 to 90 minutes, fully interactive. It scales from an intimate association gathering of 40 up to a full general session of 500 or more.
Can it be tailored to our industry or conference theme?
Yes. The PRIMO framework stays the same; the examples and the opening are adapted to your audience and your event's theme in advance.
Can it be delivered virtually?
Yes. It runs in person or virtually, with the Seven-Second Rule closing exercise adapted to work live on video as well as in the room.
What will attendees be able to do afterward?
Use the PRIMO framework to walk into a changed situation ready instead of rattled; read what's really driving the person across the table; turn a disrupted plan into a trust-building moment instead of an apology; and use the Seven-Second Rule to reset after a setback in seconds. Each attendee leaves with a one-page PRIMO template.
Who delivers it?
Fabio Marques, creator of the Magna Influence Method, with thirty years and more than 4,000 paid presentations across 20+ countries. His own adaptability case predates the stage — three decades running a business through real volatility.
How do we book Fabio to speak at our event?
Schedule a call to discuss your event, your audience, and your dates. We'll tailor the examples so the keynote is immediately relevant to the room you're bringing together.
Plans change. Your audience's confidence doesn't have to.
Let's talk about bringing PRIMO® Adaptability to your next conference, kickoff, or association event.
Schedule a Call